The Founder

Ella BrizadlyThe Brain Behind The Brand

This is about a love affair between Ella V. Brizadly and Indonesian traditional textiles. She learned all about the beautiful cloths from her late mother. And from that time on, the relationship’s getting stronger and stronger.

“For me, Indonesian textiles are very unique. We can talk about their beauty and richness -not to mention how to make them- for days. Batik, songket, ikat, are just a few that people know of. I dream that Indonesian see the importance of preserving Indonesian culture through its Wastra, textiles". And the translation of that dream is by creating products that intertwine the beautiful textiles with high premium leather.

Proud as PRibuMI...®